WWF works to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. After 50 years, the black and white panda is a well known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions. Having invested well over US$1 billion in more than 12,000 conservation initiatives since 1985 alone, WWF is continually working to bring a balance between our demands on our world, and the variety of life that lives alongside us.